Throughout the last few years, New York City has started to take the reins when it comes to
being at the forefront of drill rap. Splashing onto the scene nationally through the sheer will of
Pop Smoke, the city started to produce more potential hitmakers, leading to a national interest
in the sub-genre. Hailing from the Bronx, rising indie rapper Word Life is one of those rappers,
and he looks to prove it with his lavish new video for, “Smoke.”
Set to the tone of towering drum kicks, infectious synths and a steady rhythm, “Smoke,” finds
Word Life showcasing some of the qualities that have made him one to watch. Effortlessly
gliding over the up-tempo production, he highlights his knack for melodic progression, as well as
an ability to produce engaging one-liners. Combined with the video, the Gambino-shot visual
also does a brilliant job of highlighting the charisma of Word Life, as we follow him through a
shopping spree in the Bronx. Meshing together his abilities as a rapper with his potential for
on-screen opportunities, it’s no wonder that he’s started to become one of the more interesting
independent rappers to keep up with.
Watch now:
Connect with Word Life HERE.